Recently New Balance introduced their brand new Sonic 574 Collection which features sonic welding, an environmentally friendly alternative to sewing or gluing the sneakers together by using heat and pressure to permanently fuse the panels together at the seams. Wasting no time in putting their own spin on the Sonic 574, James Bond and Eddie Cruz, from renowned sneaker shop Undefeated,The process in return cuts down on excess waste and creates an airtight shoes. reached out to the footwear giant to become the first shop to ever collaborate on the sneakers.
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